April 19, 2002 – "Caps for Cash," a fundraising campaign, is on for the month of May as part of the Tom Joyner Foundation's effort to raise money for the University of the Virgin Islands. UVI is the foundation's featured Historically Black Colleges and Universities institution of the month on "The Tom Joyner Morning Show."
"Caps for Cash" is sponsored by UVI, Coca-Cola and the Joyner Foundation. Coca-Cola will donate $1,000 for each 6-foot-tall bin of bottle caps from its product beverages. Smaller bins will be placed throughout the territory where community members are urged to drop in their bottle caps from Coke, Sprite, Nestea, Fruitopia, Minute Maid, PowerAde, Barq's Root Beer, Dasani Water, Fanta and Seagram's beverages.
Caps may also be dropped off on the UVI campuses — at both cafeterias, the Evans Center on St. Croix, and the Public Relations Office on St. Thomas.
There will be more than 40 bin sites, including all public schools, Frank's Bakery on St. Thomas and K-Mart West on St. Croix.
Each month, radio talk show host Joyner raises funds for selected historically black institutions through his syndicated morning show, which is broadcast locally on Kiss-FM/101.3. Some schools have received as much as half a million dollars from the exposure on Joyner’s show, according to an article on the UVI web site.
In addition to the free publicity, the Joyner Foundation will donate $1,500 scholarships each week in May to UVI. Joyner has pledged his continued support of UVI and the people of the Virgin Islands.
"This is a wonderful opportunity for us," said Gwen-Marie Moolenaar, UVI vice president for institutional advancement. Moolenaar joined Joyner to announce the project, thanking him for a great 40th anniversary gift to the university.
Moolenaar said she and other members of her team lobbied hard for more than two years to add UVI to the list of Joyner's HBCU schools for 2002.
Donor may make contributions directly to the university, if they prefer. Checks should be payable to The Tom Joyner Foundation for the University of the Virgin Islands, and mailed to University of the Virgin Islands, #2 John Brewers Bay, St. Thomas VI 00802. Or they may be made payable to The Tom Joyner Foundation with "University of the Virgin Islands" in the memo section and mailed to The Tom Joyner Foundation, PO Box 630495, Irving TX 75063-0495.
For more information, call Deborah Hamilton at 693-1042 or visit the UVI web site.
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