Delta Air Lines will add another flight from Atlanta’s Hartsfield-Jackson International Airport to St. Croix’s Henry E. Rohlson Airport starting Wednesday, the Tourism Department said in a Monday press release.
"The new service complements our existing weekly Saturday flights, which have performed incredibly well," Tourism Commissioner Beverly Nicholson-Doty said.
She announced a special promotion with Delta Vacations to spark even more interest from Atlanta, which is a major gateway, as well as key feeder cities for the territory.
The special seven-night vacation package offers a $250 air credit for Wednesday departures, with added benefits for travelers that include $250 to $500 in V.I. Nice certificates and resort credits ranging from $50 to $100.
"Our goal is to entice travelers to consider Wednesdays as an attractive option for their flights to and from St. Croix," the commissioner said, adding that the incentives are designed to encourage on-island spending.
Participating hotels on St. Croix include The Buccaneer, Divi Carina Bay Beach Resort and Casino, The Palms at Pelican Cove, and Renaissance St. Croix Carambola Beach Resort and Spa.
Packages must be booked between Dec. 21 and Jan. 29, for travel between Jan. 6 and April 20, 2016.
Gov. Kenneth Mapp said the new flights are an important development in the resurgence of St. Croix’s economy.
"St. Croix is a gem in the U.S. Virgin Islands and we are always working to position the island as a go-to destination. Together with our partners and stakeholders, this administration is committed to implementing initiatives and strategies aimed at achieving success," Mapp said.
MLT Vacations, which manages multiple vacation package brands including Delta Vacations, is partnering with Tourism on the promotion. A total of $75,000 in online digital and radio advertising will showcase the vacation packages.
Nicholson-Doty was also optimistic about the new Norwegian service from Copenhagen.
"Having scheduled air service is really great for St. Croix and the U.S. Virgin Islands, and the connectivity of the Norwegian flight throughout Scandinavia and Europe is positive for us. We hope to grow that service," she said.
In 2016, the department will focus on attracting air service from the northeast United States to St. Croix.
"We are actively working to increase flights into St. Croix and strengthen capacity in St. Thomas. There’s a lot of interest and expansion going on with airlines into the Caribbean as a whole," Nicholson-Doty said.
“We plan to remain competitive in servicing our key markets and to maximize opportunities to welcome more travelers.”