The USVI Hotel & Tourism Association has announced a new partnership with Morris Caribbean Publications (MCP) and ChartLocal, its digital division. Beginning May 1, MCP will host and manage the USVIHTA consumer and member Web sites as well as its social media presence and targeted digital marketing.
While unveiling the partnership, USVIHTA President Lisa Hamilton said that having a reinvigorated digital presence is vital for promoting tourism and hospitality in the U.S. Virgin Islands.
“The Internet, Facebook and other social media and targeted advertising through online and mobile technology are key to reaching consumers these days. It’s time to take our digital marketing to a new level, and we’re certain that this partnership with a longstanding USVI business like Morris will help us do that,” said Hamilton.
She added that she is excited to work with an all-in-one publisher that can manage many areas of the association’s publication needs, making the member experience seamless and simple. Hamilton also noted that this is one more step the association is taking to grow the benefits of membership.
Charlotte Atkins, the Morris Caribbean Publications publisher, also touts the advantages of the collaboration.
“Morris Caribbean Publications and our destination magazines St. Thomas—St. John This Week, St. Croix This Week and our cruise passenger guides as well as VirginIslandsThisWeek.com are well-known here,” said Atkins. “Our roots and relationships go back almost 60 years in the USVI, and our main mission is to help local businesses connect with consumers before and after they arrive on island. This is a perfect partnership since we have a shared mission of promoting USVI hospitality and tourism. Now we bring digital marketing to the table with on-island experts plus the resources and talent of our national ChartLocal team.”
Hamilton said the Web site transition will begin in May and the Morris team will take the reins of USVIHTA’s digital assets during that time.
The USVI Hotel & Tourism Association serves as a unified and inclusive voice for hospitality and tourism. It offers training and resources for its members, recognizes and rewards community programs, and works to increase its membership’s presence throughout the region and beyond.
For more information on the association and the benefits of membership, visit www.usvihta.com or call 774-6835.