Striping at St. Croix East Airport Road Intersection Sunday
Abandoned Vehicles
Public Notice
NOTICE ONE: ABANDONED: 1967 Ford Mustang. Located at 31 Annas Fancy, St. Thomas, VI. For more information call 340-690-1072. NOTICE TWO: ABANDONED: 2008 Mitsubishi Endeavor. Located at 31 Annas Fancy, St. Thomas, VI. For more information call 340-690-1072.Roman Rivera Jr. Dies at 76

Virginia Lockhart Dies at 79

Op-Ed: The Fiscal Struggle of the U.S. Virgin Islands

Editor’s Note: Opinion articles do not represent the views of the Virgin Islands Source newsroom and are the sole expressed opinion of the writer. Submissions can be made to visource@gmail.com.
Raymond L. Kean Sr. Dies at 66

Traffic Alerts for St. Croix Weekend Pride Parade and Road Race
To Maintain and Operate DHS’s Existing Medicaid Eligibility and Enrollment System Known as the Virgin Islands Benefit Eligibility System (VIBES) and DHS’s Medical Assistance Program (MAP)
ADVERTISEMENT FOR BIDS
Date: Friday, June 5, 2026Pursuant to Title 31, Chapter 23, Section 236 of the Virgin Islands Code, the Virgin Islands Department of Property and Procurement on behalf of the Department of Human Services (DHS) requests bids for the following solicitation:
BD-26-720-7201-646- To maintain and operate DHS’s existing Medicaid Eligibility and Enrollment system known as the Virgin Islands Benefit Eligibility System (VIBES) and DHS’s Medical Assistance Program (MAP) in the United States Virgin Islands
Bids will be received by the Department of Property and Procurement, Division of Procurement, via the GVIBUY eProcurement system, through the following link: https://gvibuy.buyspeed.com/bso/.
TIMETABLE
Request for Information: Last day for request for written clarification will be Monday, July 6, 2026 at 12:00 p.m. Atlantic Standard Time.
Due Date: Bid submissions in GVIBUY are due no later than Tuesday, August 4, 2026 at 4:30 p.m. Atlantic Standard Time.
Prospective respondents must be registered with GVIBUY to gain access to GVI solicitations. For more information, please contact us at (340) 774-0828 or via email at gvibuy@dpp.vi.gov.
Lisa M. Alejandro CommissionerEmergency Critical Operations & Mission-Ready Mobile Communications BD-26-260-2601-700
ADVERTISEMENT FOR BIDS
Date: Friday, June 5, 2026 Pursuant to Title 31, Chapter 23, Section 236 of the Virgin Islands Code, the Virgin Islands Department of Property and Procurement on behalf of the Bureau of Information Technology (BIT) requests bids for the following solicitation: BD-26-260-2601-700- Emergency Critical Operations & Mission-Ready Mobile Communications for Bureau of Information Technology in the United States Virgin Islands Bids will be received by the Department of Property and Procurement, Division of Procurement, via the GVIBUY eProcurement system, through the following link: https://gvibuy.buyspeed.com/bso/. Please note that this is a closed bid and is limited to respondents previously qualified under RFQ BD‑25‑260‑2601‑598. TIMETABLE Request for Information: Last day for request for written clarification will be Wednesday, July 15, 2026 at 12:00 p.m. Atlantic Standard Time Due Date: Bid submissions in GVIBUY are due no later than Tuesday, August 4, 2026 at 4:30 p.m. Atlantic Standard Time. Prospective respondents must be registered with GVIBUY to gain access to GVI solicitations. For more information, please contact us at (340) 774-0828 or via email at gvibuy@dpp.vi.gov. Lisa M. Alejandro CommissionerCustomer Retention: Your Secret Weapon
Acquiring a new customer costs between 5 and 25 times the amount to retain an existing one.
The likelihood of selling to an existing customer is 60-70%, compared to only 5-20% when selling to a new customer. (See links at the end of the article for links and more information.)
As Advertising Week put it recently, “For small businesses operating with limited time and resources, nurturing existing customers isn’t just more cost-effective – it’s more sustainable.”
One of the most tried-and-true methods for retaining customers is the loyalty program.
Yet most loyalty programs fail.
They fail because “they reward the transaction,” Advertising Week argues,” not the person.”
Quite simply, “Points, discounts and coupons have become so common that customers treat them as currency, not connection.”
Person-Centered Loyalty Programs
According to InsiderOne, successful loyalty programs recognize the customer as person.
That is, they’re built on “behavior, identity and long-term value” for the customer, with benefits “that feel personal, not templated.”
How do these programs work?
They make the customer feel “seen” and understood.
Benefits can be tailored to customer behavior based on their history with your business.
Every interaction generates information, and a successful loyalty program bases rewards on customer preferences, needs and aspirations.
InsiderOne offers several excellent and vivid examples of a program that might work:
— A customer exploring skincare might be offered a trial-size serum.
— A frequent traveler might get dynamic free shipping perks during trip-planning periods.
–A high-intent shopper may receive early access to curated collections.
Maybe you know that some of your customers are early adopters. Invite them to a launch party, in person or virtual. Or include them in beta-testing.
The common denominator here is the shift from the impersonal to the personal and from the transactional to the behavioral.
More than likely, you and your staff know your customers well. When developing a loyalty program, tap that information and customize – that is, personalize – rewards.
Your customers will love the attention and you’ll benefits from better customer retention.
Articles for further reading:
https://advertisingweek.com/small-business-marketing-predictions-for-2026/
https://www.optimove.com/resources/learning-center/customer-acquisition-vs-retention-costs https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/
https://insiderone.com/best-customer-engagement-strategies/ 



