HomeNewsArchivesCOMPETITORS’ ADS ARE MORE VISIBLE THAN THE V.I.’S

COMPETITORS’ ADS ARE MORE VISIBLE THAN THE V.I.’S

Dear Source:
I am writing to agree with the reader from California about the noticeable absence of St. Croix in the few V.I. television ads that appear usually in the middle of the night here in Chicago.
There are ads for the Bahamas, Jamaica, Cayman Islands and Puerto Rico running almost every hour. Travel to these destinations is flourishing, airlines are adding flights to accommodate the additional travelers and yet St. Croix is floundering.
I own a home which I am desperately trying to rent and usually lose my potential customers to another island. Mostly they can’t get air reservations, give up and hop on one of the several options to another warm destination. This situation is appalling. I really can't afford to keep my place going without tourists coming on a regular basis. We are so far behind everyone else in the industry that I doubt we can ever catch up.
Instead of spending our time whining about public or private, we need to be working to make the V.I. a very visible and desirable destination.

Sue Seibel
Chicago, Il

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