JUNE 2003 BRAINSTORM

0
I spent three weeks in the United States recently and ran across a few "only in America" items. For instance, in the States you can now have the ashes of your loved one compressed into a diamond mounted on a ring … You can take an animal on board an airplane with you if you have a doctor certify that you need it for "emotional support." … Airlines have had to up their estimate of average passenger weight by 10 pounds because so many Americans are obese. And most fast food places now let you "supersize" your order for only a bit more money.
Anyway, I hope the following will be useful.
What would make your summer successful?
Often we define what "success" means to us in terms of our careers, but have you stopped to think about what it means in the other aspects of your life? How about what would make the next three months of your life an outstanding period?
Your turn: This is a good time to define what will make this a successful summer for you. What do you want to do? When do you plan to do it? What will give your summer a good balance of work and play? What pictures do you want to have in your photo album in the autumn?
Turning a potential weakness into a strength
Drew Hodges, creative director at Spot Design in New York, explained how he was able to turn a potential weakness into a strength in the advertising campaign for a Broadway production of "Chicago." The show was a stripped-down production, with platforms but no sets. In an interview in Creative Arts magazine, Hodges said: "We often try to support a show's weak points … We had to find a way to own the show's minimalism." They decided, he said, "let's make it look as if we always wanted it that way. Let's use black-and-white. Let's use fashion photography in which minimalism is an asset."
Your turn: What is one weakness you know you have in your work (or another part of your life)? Brainstorm some ways you could turn it into an asset. For example, let's say you're an introvert who finds it difficult to go to business events to network. You could make up a list of people you would like to make aware of what you offer, then write them a letter that starts: "I confess! I hate networking events! But I'd like you to know what I offer, and to find out whether there are ways we might benefit each other. That's why I'm sending this letter…"
I'll bet at least half the recipients will feel the same way about networking and will like the letter.
Are your eyes open?
When we travel, we tend to notice all kinds of things, maybe because we have a different mindset when we're away from our usual surroundings. Can we do the same thing at home? Artist Barbara Gordon has noted how one can tune in to the national psyche anywhere: "Start by absorbing like a sponge. Read: Read newspapers, magazines, newsletters, books. Try to read all views, liberal, conservative, radical. Make note of the popular songs, movies, TV series that are succeeding and those that are failing.
Go to seminars and meetings. Talk to friends, family, clients about their fears and aspirations. Talk to children, strangers about the same things. Listen with an open mind to all points of view, and slowly you'll see a pattern evolve. You'll have your finger on the current pulse."
Your turn: Spend a day pretending you're a tourist in your own country and city. As you travel around, read the billboards, look at the store signs, eavesdrop on the conversations. Find an excuse to talk to a few strangers and ask them their opinions about where they live. You can take a camera along and record the most interesting things you see.
What's your USP?
I've encountered the idea of a Unique Selling Proposition before. It means the aspect of a product or service (or the person providing the service) that sets it, him or her apart from the competition. However, I was a bit surprised to read in International Artist magazine that it's an important concept in the art world. Art consultant Graeme Smith wrote: "When I was running my own gallery, we tried to identify the USP for each artist we represented … The more we cemented the USP in the minds of our clients, the more easily they were able to remember each artist and their work."
Here is Smith's advice on how to identify your USP:
– Write down everything you do that is characteristic of you or your work.
– Now go through your list and cross out all those points you have in common with other artists (or others in your profession).
– What you have left is your USP. If you have crossed everything out, you need to consider what you'd like your USP to be and then work toward it. Smith advises: "Don't allow yourself to be sidetracked. You must be persistent." Without a USP, "you are lost; you won't even get noticed."
Your turn: Do you already have a USP? It can be useful to ask colleagues what they think your USP is, and find out whether you are being perceived the way you'd like to be.
Big ideas from small pieces
Related to the notion of a USP is the idea of identifying a niche market. In the book "Niche and Grow Rich" by Jennifer Basye Sander and Peter Sander, one suggestion is to look at how a big market can be broken up into smaller ones. They give the example of an entrepreneur who saw the popularity of frozen meals for adults and came up with a line of frozen meals for kids. The low-budget airlines are thriving now because they identified a sub-set of the traveling public, namely those who don't want frills if that means they can have rock-bottom fares.
Your turn: Within your field, what smaller chunks of the market might you serve? The elements you can play with include geographical location, characteristics of the target audience, speed of service (remember Domino's Pizza), quality of service, exclusivity and many more. This is a great exercise to do with friends, especially if they aren't in the same field you're in. They'll bring fresh ideas to the table.
A quote of note:
"When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as 'rootless' or 'stemless.' We treat it as a seed, giving it the water and nourishment required by a seed. When it first shoots out of the earth, we don't condemn it as 'immature' and 'underdeveloped'; nor do we criticize the buds for not being open when they appear. We stand in wonder at the process taking place and give the plant the care that it needs at each stage of its growth. The rose is a rose from the time it is a seed to the time that it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each stage, at each moment, it is perfectly all right as it is."
– Timothy Gallway, from "The Inner Game of Tennis"
Until next time, Jurgen
Visit our Brainstorm Web site to access a number of archived e-Bulletins and additional features. To give us any feedback, e-mail to Brainstorm.
Publisher's note : Like the St. John Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

JUNE 2003 BRAINSTORM

0
I spent three weeks in the United States recently and ran across a few "only in America" items. For instance, in the States you can now have the ashes of your loved one compressed into a diamond mounted on a ring … You can take an animal on board an airplane with you if you have a doctor certify that you need it for "emotional support." … Airlines have had to up their estimate of average passenger weight by 10 pounds because so many Americans are obese. And most fast food places now let you "supersize" your order for only a bit more money.
Anyway, I hope the following will be useful.
What would make your summer successful?
Often we define what "success" means to us in terms of our careers, but have you stopped to think about what it means in the other aspects of your life? How about what would make the next three months of your life an outstanding period?
Your turn: This is a good time to define what will make this a successful summer for you. What do you want to do? When do you plan to do it? What will give your summer a good balance of work and play? What pictures do you want to have in your photo album in the autumn?
Turning a potential weakness into a strength
Drew Hodges, creative director at Spot Design in New York, explained how he was able to turn a potential weakness into a strength in the advertising campaign for a Broadway production of "Chicago." The show was a stripped-down production, with platforms but no sets. In an interview in Creative Arts magazine, Hodges said: "We often try to support a show's weak points … We had to find a way to own the show's minimalism." They decided, he said, "let's make it look as if we always wanted it that way. Let's use black-and-white. Let's use fashion photography in which minimalism is an asset."
Your turn: What is one weakness you know you have in your work (or another part of your life)? Brainstorm some ways you could turn it into an asset. For example, let's say you're an introvert who finds it difficult to go to business events to network. You could make up a list of people you would like to make aware of what you offer, then write them a letter that starts: "I confess! I hate networking events! But I'd like you to know what I offer, and to find out whether there are ways we might benefit each other. That's why I'm sending this letter…"
I'll bet at least half the recipients will feel the same way about networking and will like the letter.
Are your eyes open?
When we travel, we tend to notice all kinds of things, maybe because we have a different mindset when we're away from our usual surroundings. Can we do the same thing at home? Artist Barbara Gordon has noted how one can tune in to the national psyche anywhere: "Start by absorbing like a sponge. Read: Read newspapers, magazines, newsletters, books. Try to read all views, liberal, conservative, radical. Make note of the popular songs, movies, TV series that are succeeding and those that are failing.
Go to seminars and meetings. Talk to friends, family, clients about their fears and aspirations. Talk to children, strangers about the same things. Listen with an open mind to all points of view, and slowly you'll see a pattern evolve. You'll have your finger on the current pulse."
Your turn: Spend a day pretending you're a tourist in your own country and city. As you travel around, read the billboards, look at the store signs, eavesdrop on the conversations. Find an excuse to talk to a few strangers and ask them their opinions about where they live. You can take a camera along and record the most interesting things you see.
What's your USP?
I've encountered the idea of a Unique Selling Proposition before. It means the aspect of a product or service (or the person providing the service) that sets it, him or her apart from the competition. However, I was a bit surprised to read in International Artist magazine that it's an important concept in the art world. Art consultant Graeme Smith wrote: "When I was running my own gallery, we tried to identify the USP for each artist we represented … The more we cemented the USP in the minds of our clients, the more easily they were able to remember each artist and their work."
Here is Smith's advice on how to identify your USP:
– Write down everything you do that is characteristic of you or your work.
– Now go through your list and cross out all those points you have in common with other artists (or others in your profession).
– What you have left is your USP. If you have crossed everything out, you need to consider what you'd like your USP to be and then work toward it. Smith advises: "Don't allow yourself to be sidetracked. You must be persistent." Without a USP, "you are lost; you won't even get noticed."
Your turn: Do you already have a USP? It can be useful to ask colleagues what they think your USP is, and find out whether you are being perceived the way you'd like to be.
Big ideas from small pieces
Related to the notion of a USP is the idea of identifying a niche market. In the book "Niche and Grow Rich" by Jennifer Basye Sander and Peter Sander, one suggestion is to look at how a big market can be broken up into smaller ones. They give the example of an entrepreneur who saw the popularity of frozen meals for adults and came up with a line of frozen meals for kids. The low-budget airlines are thriving now because they identified a sub-set of the traveling public, namely those who don't want frills if that means they can have rock-bottom fares.
Your turn: Within your field, what smaller chunks of the market might you serve? The elements you can play with include geographical location, characteristics of the target audience, speed of service (remember Domino's Pizza), quality of service, exclusivity and many more. This is a great exercise to do with friends, especially if they aren't in the same field you're in. They'll bring fresh ideas to the table.
A quote of note:
"When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as 'rootless' or 'stemless.' We treat it as a seed, giving it the water and nourishment required by a seed. When it first shoots out of the earth, we don't condemn it as 'immature' and 'underdeveloped'; nor do we criticize the buds for not being open when they appear. We stand in wonder at the process taking place and give the plant the care that it needs at each stage of its growth. The rose is a rose from the time it is a seed to the time that it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each stage, at each moment, it is perfectly all right as it is."
– Timothy Gallway, from "The Inner Game of Tennis"
Until next time, Jurgen
Visit our Brainstorm Web site to access a number of archived e-Bulletins and additional features. To give us any feedback, e-mail to Brainstorm.

Publisher's note : Like the St. Croix Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

UVI BULLETIN BOARD

0
UVI's St. Croix bookstore goes online
The bookstore's home page will offer store hours, contact information, a sampling of books, clothing and computer hardware and software available through the St. Croix campus bookstore. The site can be located by clicking on the "Other UVI Sites" menu of the main UVI homepage at www.uvi.edu, or by clicking on bookstore.
Social Sciences to Sponsor Lecture on Forensic Psychology on June 25
Dr. Edward E. Johnson, a Professor of Psychiatry at the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School, will deliver a lecture on forensic psychology at 7:30 p.m. on Wednesday, June 25, at the St. Croix Campus Student Center. Dr. Johnson received his Ph.D. in psychology from the University of Colorado and has published more than 50 articles and presented over 200 papers on psychological assessment, community mental health, interpersonal relationships, stress, conflict reduction, effective listening, police officer and fire fighter selection, gambling addiction, psycho-social factors in medical and psychological practice. Forensic psychology is the application of the science of psychology to issues relating to law and the legal system. For more information contact Dr. Aletha Baumann at 692-4117.
High School/UVI Students Wanted for Peer Health Education Workshop
A peer Health Education Workshop in teen pregnancy and HIV/AIDS prevention will be offered to 25 V.I. high school and college students from July 14 to 18 at the St. Croix Campus. Participants must agree to share their experience and information in at least four presentations within the V.I. during the following year. Housing, meals and transportation will be provided. Interested students must sign up for screening interviews no later than Friday, June 27. For registration on St. Croix contact Nurse Justa Encarnicon at 692-4214, or e-mail her at tthomps@uvi.edu; for St. Thomas, contact Nurse Diane Ruan-Viville at 693-1124, or e-mail her at dbonell@uvi.edu.

Publisher's note : Like the St. Croix Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

UVI BULLETIN BOARD

0
UVI's St. Croix bookstore goes online
The bookstore's home page will offer store hours, contact information, a sampling of books, clothing and computer hardware and software available through the St. Croix campus bookstore. The site can be located by clicking on the "Other UVI Sites" menu of the main UVI homepage at www.uvi.edu, or by clicking on bookstore.
Social Sciences to Sponsor Lecture on Forensic Psychology on June 25
Dr. Edward E. Johnson, a Professor of Psychiatry at the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School, will deliver a lecture on forensic psychology at 7:30 p.m. on Wednesday, June 25, at the St. Croix Campus Student Center. Dr. Johnson received his Ph.D. in psychology from the University of Colorado and has published more than 50 articles and presented over 200 papers on psychological assessment, community mental health, interpersonal relationships, stress, conflict reduction, effective listening, police officer and fire fighter selection, gambling addiction, psycho-social factors in medical and psychological practice. Forensic psychology is the application of the science of psychology to issues relating to law and the legal system. For more information contact Dr. Aletha Baumann at 692-4117.
High School/UVI Students Wanted for Peer Health Education Workshop
A peer Health Education Workshop in teen pregnancy and HIV/AIDS prevention will be offered to 25 V.I. high school and college students from July 14 to 18 at the St. Croix Campus. Participants must agree to share their experience and information in at least four presentations within the V.I. during the following year. Housing, meals and transportation will be provided. Interested students must sign up for screening interviews no later than Friday, June 27. For registration on St. Croix contact Nurse Justa Encarnicon at 692-4214, or e-mail her at tthomps@uvi.edu; for St. Thomas, contact Nurse Diane Ruan-Viville at 693-1124, or e-mail her at dbonell@uvi.edu.

Publisher's note : Like the St. John Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

UVI BULLETIN BOARD

0
UVI's St. Croix bookstore goes online
The bookstore's home page will offer store hours, contact information, a sampling of books, clothing and computer hardware and software available through the St. Croix campus bookstore. The site can be located by clicking on the "Other UVI Sites" menu of the main UVI homepage at www.uvi.edu, or by clicking on bookstore.
Social Sciences to Sponsor Lecture on Forensic Psychology on June 25
Dr. Edward E. Johnson, a Professor of Psychiatry at the University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School, will deliver a lecture on forensic psychology at 7:30 p.m. on Wednesday, June 25, at the St. Croix Campus Student Center. Dr. Johnson received his Ph.D. in psychology from the University of Colorado and has published more than 50 articles and presented over 200 papers on psychological assessment, community mental health, interpersonal relationships, stress, conflict reduction, effective listening, police officer and fire fighter selection, gambling addiction, psycho-social factors in medical and psychological practice. Forensic psychology is the application of the science of psychology to issues relating to law and the legal system. For more information contact Dr. Aletha Baumann at 692-4117.
High School/UVI Students Wanted for Peer Health Education Workshop
A peer Health Education Workshop in teen pregnancy and HIV/AIDS prevention will be offered to 25 V.I. high school and college students from July 14 to 18 at the St. Croix Campus. Participants must agree to share their experience and information in at least four presentations within the V.I. during the following year. Housing, meals and transportation will be provided. Interested students must sign up for screening interviews no later than Friday, June 27. For registration on St. Croix contact Nurse Justa Encarnicon at 692-4214, or e-mail her at tthomps@uvi.edu; for St. Thomas, contact Nurse Diane Ruan-Viville at 693-1124, or e-mail her at dbonell@uvi.edu.

HUMANE SOCIETY GOLF SCRAMBLE A SUCCESS

0
June 23, 2003 – The Annual Red White and Blue Golf Scramble for the benefit of the Humane Society of St. Thomas, held on Sunday at Mahogany Run, was a great success for the society and participants alike.
This year's golf outing came off without a hitch thanks to the ICC/Prosser Foundation, the event's sponsor, and the many volunteers and players, a release from the Humane Society stated.
"We had 108 players this year and hope to have raised around $15,000 for the operation of the shelter," a Humane Society spokesman said.
In an unexpected illustration of the event's purpose two abandoned dogs brought to the tournament by Cara Hinton and Zona Corbin were adopted into new homes.
The tournament was a best-ball scramble, and the following are the results:
First Place
Gross – 59
Net – 49
Steve Miller, Eric Horstmeyer, Rob Ripley and Robert Behling.
Second Place
Gross – 59
Net – 51
Russell Horton, Mufaro Dube, Sam Topp and Wilfred Smith.
Third Place
Gross – 59
Net – 52
Edwin Rosado, Trever Levine, Rudi Puig and Glen Lewis.
Closest to the Pin
Barbara O'Brien, 4th hole.
Sam Topp, 8th hole.
Longest Drive
Christine Laiben, 9th hole.
Bill Anderson, 3rd hole.

Publisher's note : Like the St. Thomas Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

FREE HIV TESTING

0
As part of National HIV Testing Day, the V.I. Health Department will be giving free and confidential HIV tests.
On St. Thomas, testing will be available from 9 a.m. to 7 p.m. on Friday, June 27, at the STD/HIV/TB Clinic in the Old Municipal Hospital, and from 8 a.m. to 7 p.m. at the East End Clinic.
On St. John, testing will be done from 11 a.m. to 2 p.m. on Saturday, June 28, at Skinny Legs in Coral Bay.
Oral testing will be available at all testing sites.
For more information call 774-3168.

FREE HIV TESTING

0
As part of National HIV Testing Day, the V.I. Health Department will be giving free and confidential HIV tests.
On St. Thomas, testing will be available from 9 a.m. to 7 p.m. on Friday, June 27, at the STD/HIV/TB Clinic in the Old Municipal Hospital, and from 8 a.m. to 7 p.m. at the East End Clinic.
On St. John, testing will be done from 11 a.m. to 2 p.m. on Saturday, June 28, at Skinny Legs in Coral Bay.
Oral testing will be available at all testing sites.
For more information call 774-3168.

FREE HIV TESTING

0
As part of National HIV Testing Day, the V.I. Health Department will be giving free and confidential HIV tests.
On St. Thomas, testing will be available from 9 a.m. to 7 p.m. on Friday, June 27, at the STD/HIV/TB Clinic in the Old Municipal Hospital, and from 8 a.m. to 7 p.m. at the East End Clinic.
On St. John, testing will be done from 11 a.m. to 2 p.m. on Saturday, June 28, at Skinny Legs in Coral Bay.
Oral testing will be available at all testing sites.
For more information call 774-3168.

Publisher's note : Like the St. John Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.

FREE HIV TESTING

0
As part of National HIV Testing Day, the V.I. Health Department will be giving free and confidential HIV tests.
On St. Thomas, testing will be available from 9 a.m. to 7 p.m. on Friday, June 27, at the STD/HIV/TB Clinic in the Old Municipal Hospital, and from 8 a.m. to 7 p.m. at the East End Clinic.
On St. John, testing will be done from 11 a.m. to 2 p.m. on Saturday, June 28, at Skinny Legs in Coral Bay.
Oral testing will be available at all testing sites.
For more information call 774-3168.

Publisher's note : Like the St. Thomas Source now? Find out how you can love us twice as much — and show your support for the islands' free and independent news voice … click here.