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THE NEWS FROM MARTIN P.R.

Here's the latest news advisory sent by Martin Public Relations in Richmond, Va., to the national travel press and travel agents about the Virgin Islands.
Travel Journalists Visit Territory for Family Vacation Experience
U.S. VIRGIN ISLANDS, APRIL 12, 1999 – The U.S. Virgins Islands Department of Tourism is hosting a press tour of St. Croix, St. John and St. Thomas, April 12-19, for international media representatives. The theme of this press trip is "A Family Vacation in the U.S. Virgin Islands."
The 9 writers participating on this trip represent media outlets including: Big Apple Parent, Queens Parent, Winnipeg Free Press, Children Magazine, Jax Fax Travel Marketing Magazine, Journal de Montreal, Journal de Quebec, Insight Guides, GirlÆs Life, La Presse and Onboard Media.
During their visit, writers will experience first-hand the islands' exciting attractions, world-class cuisine and family-friendly accommodations. They will spend the first two days touring St. John, which will include visiting Annaberg Ruins, an around-the-island snorkeling tour, and inspecting one of the island's many campgrounds. In
addition, the group will have dinner with members of the St. John Accommodations Council.
While on St. Thomas the writers will visit some of the island's top attractions, such as Paradise Point Tramway and Coral World. Other activities will include a half-day sail
and breakfast with members of the St. Thomas-St. John Hotel and Tourism Association.
The writers will fly to St. Croix for the latter portion of their trip via seaplane. Estate Whim Plantation, Buck Island, St. George Village Botanical Gardens and historic Christiansted and Frederiksted are among the variety of sites the writers will visit. During their stay, the writers will dine in several island restaurants and attend a cocktail party sponsored by the St. Croix Hotel and Tourism Association.
"The Department's group and individual press trips to the U.S. Virgin Islands are a key promotional activity for the success of our tourism product," Acting Tourism Commissioner Clement "Cain" Magras said. "Our
public relations efforts continue to produce dozens of credible articles in stateside media outlets which provide readers with strong third-party endorsements of the islands. These feature articles help boost the USVI's image in the minds of prospective family vacationers and their travel
agents."
The department arranges for approximately 100 writers each year to travel to and report on the U.S. Virgin Islands in both group tours and on individual press trips.
The USVI Department of Tourism through its public relations firm, Martin Public Relations, will also conduct a group press trip next month for the Sinbad Soul Music Festival. Editors from top African-American and entertainment media outlets will visit the island to cover this event.
Additionally, a new Afro-Caribbean publication, Unfold Magazine, has scheduled a photo shoot in mid-May, featuring one of fashion's premiere supermodels. A summertime adventure-themed group press trip is scheduled for July.

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