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AD CLUB OF THE V.I. 2003 ADVI AWARD WINNERS

June 30, 2003 – Following are the Advertising Club of the Virgin Islands 2003 ADVI Award winners, announced Saturday night at the club's 22nd annual ADVI gala, held at Coral World on St. Thomas.
The top awards are Best of Show, the Donald Plantz Awards in three media and the Special Judges' Awards.
Best of Show:
The Paint Depot: Lottery Losers
Donald Plantz Award / Best of Print:
Austin Advertising: Humane Society, Play on the Power of One slogan
Donald Plantz Award / Best of Radio:
Austin Advertising: KFC, Caesar Twister
Donald Plantz Award / Best of Television:
Film VI.net: AT&T, Island Reliability
Special Judges Awards:
MLBcreative: Worldwide Emergency Services, brochures
St. Croix Explorer: DMButler.com
The Paint Depot: Who Ya Gonna Call?
Here are the gold and silver ADVI award winners in the various categories of judging:
Sales promotion catalog:
Gold – Little Switzerland: Little Switzerland, 2003 product catalog
Silver – Kate N Design: VIA Colectiva, catalog
Sales promotion / sales kit or product information sheets:
Silver – Kate N Design: Westin St. John, gift booklet
Collateral material / stationery package:
Gold – MLBcreative: Worldwide Emergency Services, stationery package
Silver – MLBcreative: Blue Turtle Gallery, stationery package
Collateral material / four-color brochure:
Gold – Gary Felton Photographer: Flying Ginny VII
Silver – MLBcreative: Worldwide Emergency Services, brochure
Silver – Monkeyfist Studios: SAIL R L
Collateral material / book cover:
Silver – Great Dane: St. Croix Guidebook, 2003 cover
Silver – Great Dane: St. John Guidebook, 2003 cover
Collateral material / poster:
Silver – Austin Advertising: Frenchman's Reef, Hotel Managers Cocktail Party poster
Gold – MLBcreative: Ain't Misbehavin' Dinner Theatre, poster
Collateral material / poster campaign:
Silver – Austin Advertising: Frenchman's Reef Hotel, posters

Collateral material / special event invitation:
Gold – Infinity + 1 Design: Tutto Moda, grand opening invitation
Silver – Austin Advertising: FirstBank, Sunny Isle invitation
Direct marketing / business-to-business campaign:
Gold – MLBcreative: Worldwide Emergency Services, teaser and brochure mailing
Silver – MLBcreative: TLD Long Distance Detective
Direct marketing / consumer:
Silver – Island Joan Graphic Design: St. Croix Landmarks Society, Beer-B-Q Bonanza postcard
Direct marketing / specialty advertising, apparel:
Gold – Bellows International – Heineken, Carnival T-shirt
Silver – Billy D's Special Tees: LaPlace Landscaping
Silver – Billy D's Special Tees: Three Moons
Silver – MLBcreative: Banco Popular, Carnival T-shirt
Direct marketing / specialty advertising, other merchandise:
Silver – Infinity + 1 Design: Tutto Moda, shopping bag
Silver – Kate N Design: 2003 Calendar
Silver – The Paint Depot: When It Pours
Out of home / interior site:
Gold – Gary Felton Photographer: Dazzlers Liquor Department transparency
Consumer magazine / fractional page, less than four-color:
Silver – Infinity + 1 Design: Kerrygold, Supporting the Arts
Consumer magazine / fractional page, four-color:
Gold – Austin Advertising: Why Should Tourists Have All the Fun?
Silver – Austin Advertising: So Close to the Moonlight You May Have to Propose
Consumer magazine / full page, less than four-color:
Gold – Austin Advertising: Humane Society, Play on the Power of One slogan
Consumer magazine / full page, four-color:
Gold – Bellows International: Reichhold Center, Grand Marnier
Silver – MLBcreative: US Virginns
Consumer magazine / publication design:
Silver – St. Croix Explorer: Gem of the Caribbean
Newspaper / fractional page, black and white:
Gold – Austin Advertising: Next Time
Silver – Austin Advertising: MSI, Buns of Steel
Silver – The Paint Depot: I Only Want Half
Newspaper / fractional page, color:
Gold – The Paint Depot: Who Ya Gonna Call?
Silver – Austin Advertising: Hope You've Got Guardian, Cracked Plate
Silver – Bellows International: Gordon's, Some Things Never Change
Silver – The Paint Depot: Ambidextrous Sale
Silver – The Paint Depot: Why Are Your Thoughts…
Newspaper / full page, color:
Silver – Monkeyfist Studios: The Waterfront
Newspaper / campaign, black and white:
Gold – The Paint Depot: Lottery Losers
Newspaper / campaign, color:
Gold – The Paint Depot: Re-Elect
Silver – Austin Advertising: Hope You've Got Guardian
Silver – The Paint Depot: When the Cookie Crumbles
Newspaper direct response / solo newspaper insert:
Silver – The Paint Depot: Save A Fortune
Interactive Media / Web sites, consumer:
Gold – St. Croix Explorer: DMButler.com
Silver – Media Mate: St. Croix Hotel and Tourism Association Web site
Silver – MLBcreative: Reichhold Center for the Arts – www.reichholdcenter.com
Radio / local, 30-second:
Silver – Austin Advertising: KFC, Caesar Twister
Radio / local campaign:
Silver – Austin Advertising: Late Night, Alarm and Disturbance
Television / local, 30-second, production $1,000-$4,999:
Gold – Film VI.net: Department of Planning and Natural Resources, Save Time and Energy
Silver – TV2: Yellow Pages Roach
Television / local 30-second, production $5,000 and up:
Gold – Film VI.net: AT&T, Island Reliability
Silver – MLBcreative: Banco Popular, Dating Game intro spot
Television / local 60-second or more, production $5,000 and up:
Silver – MLBcreative: Banco Popular, Dating Game
Silver – MLBcreative: Cardow Jewelers, Cruise Ship Video
Television / local campaign:
Silver – MLBcreative: Banco Popular, Talking ATM and Back Again
Television / local television self-promotion:
Silver – TV2, Decision 2002 promo
Silver – TV2, TV2 News promo
Mixed media campaign / consumer:
Gold – Bellows International: Heineken Carnival
Silver – MLBcreative: Banco Popular, Dating Game TV, poster, newspaper, radio
Industry self-promotion / collateral:
Gold – MLBcreative
Industry self-promotion / direct marketing, specialty advertising:
Gold – St. Croix Explorer: Crucian Time
Visual elements of advertising / logo, trademark or corporate symbol design:
Gold – Bellows International: Heineken, Carnival cap
Silver – Infinity + 1 Design: Tutto Moda logo
Silver – MLBcreative: US Virginns, small inns of the Virgin Islands
Silver – MLBcreative: Worldwide Emergency Services
Visual elements of advertising / illustration:
Gold – MLBcreative: State of Grace original illustration
Visual elements of advertising / color still photography
Gold – Gary Felton Photographer: Mega Yacht Main Saloon for brochure
Silver – Gary Felton Photographer: Atlantic Tele-Network 2002 annual report
Visual elements of advertising / editorial photography:
Silver – Virgin Voice: Teketty & Taqur Ludvig in St. Thomas
Visual elements of advertising / video, film or special effects:
Silver – TV2: Decision 2002 open, bumps, close
Audio elements of advertising / musical score, music only:
Silver – TV2: St. Thomas Carnival music score
Audio elements of advertising / musical score, music with lyrics:
Gold – Austin Advertising: Caribbean Auto Mart (St. Croix), jingle
Silver – Austin Advertising: Guardian By Your Side
Advertising for the arts / print:
Silver – Austin Advertising: Last Chance for Great Sax
Advertising for the arts / direct marketing, specialty advertising:
Gold – Infinity + 1 Design: Reichhold Center calendar
Advertising for the arts / campaign:
Gold – Infinity + 1 Design: Reichhold Center, 2002-03 season campaign
Public
service / radio:

Silver – Austin Advertising: Buckle Up
Public service / campaign:
Gold – Austin Advertising: Keep Magens Green appeal

Judging, held in early June, was by a panel of advertising professionals from the American Advertising Federation's Fourth District, which encompasses Florida and the Caribbean: Brenda Edwards, president of Advisors Advertising Inc. of Ocala, Florida; Wilfredo Marquez Umpierre, creative director of Guasp & Partners Communications of Rio Piedras, Puerto Rico; and Sean Brunson, senior art director of Fry Hammond Bar Advertising of Orlando, Florida.

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