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Caribbean Travel Marketplace Offers International Buyers a Post-pandemic Look at the Region

Vanessa Ledesma, Acting CEO and Director General of the Caribbean Hotel and Tourism Association (Submitted photo)

Caribbean Travel Marketplace, which runs virtually from May 11 to 14, 2021, is offering buyers from around the world a chance to refresh their portfolios as they prepare for the post-COVID-19 revival of travel and tourism.

Vanessa Ledesma, acting CEO and Director General of the Caribbean Hotel and Tourism Association, which hosts the annual Caribbean Travel Marketplace, said that this year’s edition will feature buyers looking for properties and experiences that meet the needs of post-pandemic travelers, many of whom will be vaccinated.
“As a result of the pandemic, businesses have had time to reappraise their properties and governments have evaluated their destinations, making changes to reflect the new realities of the tourism sector,” said Ledesma, adding that “this is the perfect opportunity for buyers to learn of these changes, adjust their own approaches and ensure their packages are up-to-date and appealing.”
The association executive noted that a diverse group of buyers has signed up from Austria, Bahamas, Belgium, Canada, France, India, Italy, Korea, Mexico, Netherlands, Poland, Portugal, St. Vincent and the Grenadines, United Arab Emirates, United Kingdom and the United States.
“While we are virtual this year due to COVID-19, more buyers and sellers of travel are able to participate, which is why this promises to be a unique Marketplace event,” she stated.
Travel suppliers registered to date will represent Anguilla, Antigua & Barbuda, Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Curaçao, Dominica, Dominican Republic, Grenada, Jamaica, Montserrat, Puerto Rico, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Vincent and the Grenadines, Trinidad & Tobago, Turks & Caicos, and the United States Virgin Islands.
Caribbean Travel Marketplace will also introduce participants to the association’s membership drive, “CHTA: Forward Together”, which reminds stakeholders why membership in the preeminent trade association is vital for destinations and for the profitability of the private sector, which fuels the Caribbean tourism and hospitality industry.
For more details about registering for Caribbean Travel Marketplace 39, please visit https://chtamarketplace.com/marketplace/registration or email events@caribbeanhotelandtourism.com.
About the Caribbean Hotel and Tourism Association (CHTA)
The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations and the region’s private sector. For more than 55 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues that matter most.
For further information, visit www.caribbeanhotelandtourism.com.
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